Award Nomination Criteria

We’re looking for standout companies and individuals who bring gratitude to life in the business world. Whether it’s building stronger professional relationships, fostering a culture of appreciation, or creating meaningful moments that go beyond the expected—this award honors those who make gratitude a core part of how they work.

Review the criteria below to ensure your nomination reflects the values and impact we aim to celebrate.

• Consistent Demonstration of Gratitude

• • Regularly shows appreciation to colleagues, clients, or partners in meaningful and memorable ways.
  • Uses gestures of appreciation not as a tactic, but as part of their culture or personal style.
• Positive Business Impact
  • Demonstrated measurable impact on client relationships, employee morale, customer loyalty, or revenue through thoughtful gestures of appreciation.
  • Effectively leverages Thnks (or similar tools) to drive engagement, referrals, or retention.
• Authenticity & Emotional Intelligence
  • Recognized for being real, relatable, and respectful in business interactions.
  • Goes beyond transactional communication to build true connection.
• Innovation in Relationship Marketing
  • Found creative ways to embed gratitude into the sales, marketing, or customer success lifecycle.
  • Has a unique or standout story about using appreciation to overcome a challenge or achieve a breakthrough.
• Alignment with Thnks Values
  • Demonstrates leadership in fostering a culture of appreciation within their team or organization.
  • Embodies values such as: Be Thoughtful, Always say ‘Thnks’ and Show Respect