If you panicked when word got out that major conferences and events were cancelled due to COVID-19 complications, you weren’t alone.
However, just because some events are still hosted via computer screens, it doesn’t mean that all opportunities to connect with those who are on the registration list are lost.
There are still a variety of ways to build rapport with both prospective and current partners in the absence of in-person face-to-face time.
Let’s take a look at some strategies that can help you and your team build relationships before, during, and after virtual events:
Between booking flights, printing pamphlets, and crossing your fingers that no one left their business cards back at the office, event planning was already stressful.
However, one area that’s always needed attention—for both in-person and virtual events alike—concerns the attendee lists that are shared before they take place.
It may seem easier to share a mass message with this list of contacts to introduce your company and its products prior to the program’s commencement, but there’s a better way to get in contact with these connections right off the bat.
Before the virtual conference takes place, create a customized outreach list including who your reps should message to avoid losing potential business and ensure that it yields ROI.
Similarly to how your ad audiences are segmented, your email outreach proceeding the event should include a selection of registrants that are:
Before crafting your pre-event outreach emails or LinkedIn messages, consider the following questions in order to keep your messaging personalized so you can successfully reach the attendees whom you’d like to strengthen connections with:
This type of personalization can have a big effect: Not only will it increase your current and potential partners’ responsiveness, but it will also allow you to build these relationships as they move further through the customer journey.
(Statistic source: Instapage)
If you’re about to host your own virtual event, back when you were planning for it to be in-person, you likely made a list of key targets to invite.
Although you might not have true face-to-face time while your sessions are displayed online, you can still do the legwork before your event goes live to ensure that these desired contacts tune in.
The easiest way to ensure a high attendance rate is by ensuring that each invitation includes a genuine expression of gratitude. Consider the following steps:
In addition to learning what your program will cover in advance, they’ll also feel that your reps have genuinely internalized their pain points and value their attendance, which will make them more likely to make your virtual event a priority.
Scrambling while searching for the meeting link. The popping sound signaling new Slack notifications. Fido barking in the background because he wants to go for a walk.
Now’s the perfect time to leverage a little emotional intelligence (EQ).
Ask yourself: What could encourage event registrants to be captivated versus checked out?
To inspire your registrants’ virtual participation, be sure to show them your appreciation for their involvement to keep them interested in your event and its content. Examples of a few grateful expressions that you could share include:
Not only will making these little investments ensure that your attendees remain dialed-in, but they’ll also encourage them to take part in your program’s additional opportunities including networking breaks.
It’s no secret that since quarantine, we’ve all been itching for more opportunities to socialize—even if these exchanges are conducted through digital outlets.
While transitioning your live event into a virtual one, be sure to schedule opportunities for networking so that your registrants can connect with one another as they would at an in-person conference.
If you’re worried that these breaks in between sessions won’t be effective, consider encouraging connectivity between attendees by allowing them to virtually send a cup of coffee in their effort to break the ice.
Yes, it may appear easier to craft a quick wrap-up email to blast to your attendees once your event has concluded. But this post-event point of communication can really aid your organization if you take the time to compose a genuine “thank you” message to those who attended.
Since 98% of consumers are more inclined to purchase a company’s product or service after attending the business’ event, this act of acknowledgement can:
By thanking them for attending, they’ll disclose positive remarks about your event with others in their network, and will be more likely to strengthen bonds with your organization.
Additionally, this considerate effort will be helpful in the future when you’d like to connect with them to discuss greater opportunities.
The easiest way to make sure that your attendees feel valued after your event has wrapped up? Ask them for their feedback.
One suggestion is to include a survey within your post-event follow up thank-you note in order to evaluate their experience.
Learning specific details regarding what your attendees liked or disliked will help you identify what to include in your future events so that they’re more closely aligned with your audiences’ needs.
Additionally, asking for this type of feedback will highlight how your company is receptive to their opinions, making them inclined to establish and solidify partnerships with your organization.
If you sponsored a virtual event, you’re probably concerned with how you can go about curating a genuine follow up that helps you separate your company from the event’s additional sponsors.
Even though you may not have conversed with those on the lead list, and you know that other sponsors will reach out, you can stand out in their inboxes by practicing surprise and delight.
Whether it’s a product discount, a special offering, or even sharing a grateful gesture to highlight how thankful you’d be if they considered booking a meeting with your team, all of these options will encourage your new contacts to reply.
Since people are inclined to partner with individuals who understand their challenges, try:
Understanding your connections’ viewpoints while writing follow up notes will help you to build relationships with them that endure beyond the virtual event, and will allow your organization to stay top of mind.
Since 85% of B2B marketers believe engagement at events accelerates the buyer’s journey, it’s important to plan for these experiences effectively in advance so they yield a positive ROI.
The easiest way to ensure that you’re successful in hosting or sponsoring virtual events is through appreciating the individuals who’ve attended and fostering an attitude of gratitude amongst registrants.
By putting attendees first before, during, and after a virtual event’s conclusion, you’ll ensure that they feel valued, which will ultimately make them more inclined to initiate or grow their relationships with your business.
Saying Thnks can help to elevate virtual event engagement. Within seconds, users can send gestures of appreciation with professional connections by searching for an expression, creating a customized note, and sharing it via SMS or email. Interested in learning more? Sign up for a demo, or click here to learn more about expressing gratitude in business!