CASE STUDY

AdRoll

Scaling Gratitude
Across the Business

AdRoll is an ecommerce marketing platform that allows brands and their marketing professionals to create display ad campaigns that place ads on websites across the Internet.

Industry
Digital Marketing

Company Size
501 -1,000 
Employees

Website
adroll.com

Joined Thnks
March 2018

Thnks Solutions
Sales Marketing

Use Cases

1

Solidify relationships

Solidify relationships with current customer base to drive retention

2

Increase the conversion rate

Increase the conversion rate of outreach to book more new business sales meetings

3

Cross & upsell

Cross & upsell existing clients to increase customer lifetime value

Scaling Gratitude Across the Business

AdRoll understood the power that gratitude provides in a business setting. However, with over 37,000 customers and counting, AdRoll needed a way to empower their sales team of over 1OD-strong to use gratitude to drive business results.

By partnering with Thnks, each sales representative and account manager can send personalized gestures of appreciation to their prospects and clients, while allowing management to control budgets and report on the true business impact.

The simplicity of the platform allowed AdRoll to avoid the headaches of inventory, address verification, and lengthy trainings, to quickly and effectively roll outa scaled gratitude solution.

After Partnering with Thnks

62%

Increase in New Business Deal Value

8x

ROI on new business sales

13.9x

ROI on Upsell Opportunities

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