Today is a special day at Thnks. We announced the winners of the 2024 Thnks Gratitude in Business Awards sponsored by First Horizon on the heels of World Gratitude Day. Congratulations to our individual winner Troy Stevenson from Pegasus Logistics Group, and our first company winner Pegasus Logistics Group. Learn more about our winners here.
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[pictured above: Individual winner Troy Stevenson, Account Manager at Pegasus Logistics Group; Company winner Pegasus Logistics Group]
There’s no better way to recognize World Gratitude Day than by celebrating these two winners. Their stories about forging strong business connections through gratitude truly embody the spirit of the day. A day that encourages people to embrace appreciation, positivity and connection – creating a ripple effect of benefits for everyone involved. It’s a sentiment we proudly embrace at Thnks.
Troy and Pegasus Logistics Group’s stories are an important reminder of how gratitude can be leveraged as a powerful tool for business growth and relationship building.
Building strong relationships through appreciation is directly linked to revenue growth and customer loyalty. Research by Bain & Company shows that increasing customer retention rates by just 5% can boost profits by 25% to 95%. Additionally, emotionally connected customers are more than twice as valuable as highly satisfied customers. At Thnks, we believe that expressing gratitude through thoughtful gestures helps build lasting connections, driving both loyalty and profitability.
So in the spirit of celebrating gratitude and these winners this World Gratitude Day, I’d like to extend a “Call to Gratitude” to all companies and working professionals.
And when I talk about gratitude, I don't mean splashy corporate gifts or meaningless swag - a trap that many organizations fall into.
I'm talking about small acts of gratitude that make business partners, employees, prospects and customers feel appreciated, rather than part of a transaction. So that people feel seen, valued and respected, and want to be a part of impactful business relationships that last. We can all learn from Troy and Pegasus Logistics Group in this regard.
Taking the time to send something small and personal that shows that you appreciate someone’s time and effort can go a long way. Because gratitude, done right, can not only make someone’s day, but can also be the ultimate business building strategy.
So go ahead and send that “thank you” card or cup of coffee, or bottle of celebratory champagne, and incorporate gratitude into your business strategy not just today, but every day.
Learn more about how building relationships with gratitude can fuel business success.
About Our Sponsor: First Horizon Corp. (NYSE: FHN), with $82.2 billion in assets as of June 30, 2024, is a leading regional financial services company, dedicated to helping our clients, communities, and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.
